What do Selfies have to do with sustainable tourism?

In a world flooded by the selfie craze, there’s an underlying narrative that permeates the superficial charm of perfect Instagram shots. This relentless pursuit of the ideal photograph often obscures the true essence of an authentic travel experience.

A recent observation at the Musee d’Orsay, beyond the displayed artworks, served as a catalyst for this reflection. While I stood in front of the Impressionist paintings I admire, feeling privileged to be there, other tourists rushed from room to room, eager to capture each painting with their smartphones. My stillness and more contemplative attitude resulted in a few bumps and shoves from these hurried visitors. I was left with the feeling that, in the rush to cover all the rooms and capture as many images as possible, the opportunity to appreciate the art in front of us was somehow lost.

The situation reminded me of the story of Karthika Gupta, a photographer and writer, who witnessed her son being knocked to the ground by a group of tourists in Yellowstone Park, USA, all eager to capture the perfect selfie with bisons in the background.

The selfie Phenomenon

The selfie culture is not just a trend; it’s a phenomenon that can turn incredible locations into scenes of frenzied racing. The fear of missing out or FOMO, and the constant need to document every second on social media have a direct relationship with the current consequences of tourist overcrowding.

The pursuit of the perfect image can compromise the essence of the travel experience. For me, it’s not easy to think of visiting a destination without taking the time to breathe, feel, connect with its land, sounds, silences, colors, and engage with those who know the places I pass through best: its inhabitants.

In response to this mass tourism phenomenon, some destinations are implementing restrictive measures in an attempt to control overcrowding and preserve the authenticity of the location. New Zealand, for example, has adopted measures to discourage photos at tourist spots, and the city of Hallstatt in Austria erected a wall to block the view of the Alps in protest against noise pollution and excessive selfies. In Vermont, USA, influencers were discouraged from visiting during the popular fall foliage season. All these measures could be a good starting point for reflection on the need to balance tourism promotion with the preservation of the authenticity and tranquility of each destination.

My experience at the Musee d’Orsay reminded me of the importance of savoring each moment, especially in front of artworks that endure through the centuries and tell the story of humanity’s capacity to produce beauty. It’s a pity if we allow the race for selfies to prevent us from feeling the magic of a painting, getting lost in the brushstrokes that tell stories, or experiencing the wonder of genuinely connecting with our fellow human beings.

As an advocate for sustainable tourism, I see this as a call for a more conscious approach to travel. How wonderful it is to slow down, appreciate each moment, and respect the destinations we visit. Enlightening travelers about the importance of experiencing rather than just capturing is crucial for preserving the authenticity of travel experiences.

Our craving for perfect images should not extinguish the true beauty and meaning of each place we explore. Traveling with a deeper purpose, allowing space for contemplation, connection, and a genuine appreciation of the cultural richness the world has to offer is a much richer experience than the quest for the ideal image to share on social media.

5 Prehistoric Lessons Learned in Serra de S. Mamede

A Journey through the Megalithic Heritage of Northern Alentejo

Northern Alentejo stands as one of Portugal’s most remote regions, a land of extremes ranging from scorching 40ºC in the shade to negative temperatures within 24 hours. This less-traveled area, inhabited by wise locals, knows that time, like nature, cannot be controlled or measured in numbers. Those who linger here learn that time, measured in seconds, minutes, hours, or days, doesn’t truly exist. Everything is eternal, or rather, timeless.

Not by chance, it’s in Northern Alentejo, specifically in the Natural Park of Serra de São Mamede, that one can find one of Europe’s richest megalithic heritages. A generous collection of constructions erected between the V and II millennia B.C. by distant ancestors.

On a scorching summer afternoon, we set out in search of these ancient stones, guardians of the secret of longevity, hoping to discover what made them so. We didn’t return immortal, but each stone taught us something that, if desired, could well be eternal.

1. Sobral Dolmen: Slow and Steady Wins the Race

Surrounded by a herd of cows, we approach, as if asking for permission. Never losing sight of us, the cows move away slowly. In this silent peace treaty, we reach the circle of stones supporting a slab that serves as a roof. Inside, it’s cool. We take a moment to enjoy the convenient break from the heat. The cows and their slowness join the calmness of the dolmen to teach us that haste can be our worst enemy. It diverts our attention from what can be truly threatening and consumes the precious energy needed to function under extreme temperatures like today.

2. Melriça Dolmen: Stillness Isn’t Laziness

Leaning against one side, we imagine what it has witnessed: practically all of human history. While we rush through life—inventing, desiring, doing, buying, traveling, discovering, consuming, and living in the unbridled hurry to reach a goal that only exists in our minds—we slowly disappear in the frenzy of human existence. In contrast, Melriça, aware of the secret in its place of stillness, where time doesn’t matter, will survive all of this. It will outlive us if we insist on not learning from it. “Be still!” it advises us in silence.

3. Lancheiras Cairn: If You Can’t Beat Them, Join Them

There’s little consistency among experts about the real function of these constructions. Graves, shepherd shelters, small houses, or pens—what’s certain is that it’s rare to find a cairn without its door facing east. There’s little to explore in this one. The brambles took advantage of complete acceptance of their presence and invaded it. They grow determinedly around it, preventing the approach of the curious. What we learned: surrendering to what we can’t control isn’t necessarily bad. It can even serve to keep unwanted intruders at bay.

4. Currais das Galhordas Dolmen: United We Stand

Certainly, the two oak trees flanking this dolmen are young compared to it, in their modest hundreds of years. Apprentices and master maintain the same attitude. Quiet, seemingly indifferent to their surroundings, they absorb everything that happens: they face the sun, welcome raindrops, endure a community of bees that establishes its hive there, and offer shade to a hurried rabbit escaping the persistent gaze of a bird of prey flying high above. Here, we take two lessons: Don’t live alone; join others, and you’ll be stronger. And don’t forget to listen to the old ones. They know more than you do. Not because they studied more, but because they’ve lived longer.

5. Meada Menhir: Size Does Matter After All

It’s assumed that menhirs were built by our ancestors to ensure the fertility of not only tribes but also nature, guaranteeing them food. The Meada menhir proudly stands as the largest in the Iberian Peninsula. Between its four meters in height and 15 tons in weight, it undoubtedly fulfills its purpose. Confirming the efficiency with which it carries out its function, a herd of wild deer approaches with a mix of fear and curiosity. The click of the camera makes them disappear quickly. But the menhir, it remains in its haughty position without any sign of fear or threat. Yes, size matters, even when it’s just a matter of attitude.

We return guided by the light of the stars appearing in the sky. The day’s heat begins to leave our bodies in the same hurry with which all this reality exists. We continue with the feeling that eternity doesn’t exist in our lives. Each one’s perpetuation lies in the ability to honor their passion. Ours is to leave home and discover the world. The memories of journeys and adventures we collect are our best source of eternity.

For more information about this and other tours in Northern Alentejo, please contact us here.

Lanzarote: An Inner Journey in the Land of Volcanoes

About a decade ago, I landed in Lanzarote, the volcanic island that was home to José Saramago, the Portuguese author, literature Nobel laureate. This piece of Atlantic paradise, with its origin forged in volcanic eruptions, displays a lava-filled soil that lends the landscape a barren beauty. At that time, much like the land, my mind was going through a period of aridity.

Discovering beauty in barrenness

In the beginning, the lack of vegetation gave me a sense of boredom. But as the island revealed itself, I also discovered more about myself. I realized that, although vegetation might be scarce, life sprouted in unexpected places. Much like our own inner journey.

My mind, much like the landscape, was in a state of emotional aridity. I dealt with loss and exhaustion from the frantic television world where I worked. The practice of meditation wasn’t yet part of my routine. Nevertheless, slowing down and simplifying were words already trying to manifest within me. I spent a lot of time looking at the horizon, contemplating the apparent emptiness that unfolded before me.

The constant metaphor of transformation

Today, Lanzarote is more than a memory; it’s a constant metaphor for my ability to transform. I compare it to the terrain of the mind, where thoughts bloom like flowers in the desert. Meditation, now an integral part of my life, has become the water that nurtures my inner landscape and helps reveal my latent potential.

Just as the farmers challenged Lanzarote’s aridity, we can cultivate fertile corners in our own minds. Instead of avoiding seemingly less interesting areas, meditation invites us to explore them, viewing them as opportunities for transformation and growth.

Daily practice becomes a journey of discovery, where difficulties are transformed into opportunities to see reality in a new light.

Discover more about my Travel Programs with Meditation and Purpose – A unique and sustainable experience for your mind. And for your senses. Subscribe to the newsletter to stay informed about all dates and destinations.